C-Suite Strategies
C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.
If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.
Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.
We’ll answer questions like
How can I scale my B2B business sustainably?
What are the most effective strategies for scaling a B2B business?
How do I build and lead a high-performing team during growth?
What are the top metrics to track for B2B sales growth?
How do I align sales and marketing teams for incremental revenue outcomes?
How can technology help scale my B2B business more efficiently?
How do I reduce customer acquisition costs while increasing revenue?
This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.
If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.
C-Suite Strategies
S2E1: Financial Truths CMOs and CROs Can't Ignore
Season Two opens with a necessary reset for growth leaders.
In this episode, Stacie sits down with Jennifer Yousem, Founder of iHeartEBITDA, to unpack the financial realities behind marketing and sales performance—and why CMOs are often asked to defend results without being given the right financial context.
They explore why top-line growth is a vanity metric, how margin degradation creeps into service businesses, and why honesty in forecasting matters more than aggressive targets. This conversation bridges the gap between marketing strategy and financial truth.
If you’re a CMO expected to drive growth, justify spend, and align with finance—this episode is required listening.
Key topics covered
• Why top-line growth is a vanity metric
• What CMOs need to understand about margins
• How margin degradation happens quietly over time
• Why “not all revenue is good revenue”
• Forecasting honesty vs. hockey-stick storytelling
• Cost control as the only true lever of certainty
• How marketing, sales, and finance should align around truth
Who this episode is for
• CMOs responsible for growth and budget accountability
• CROs managing optimistic pipelines
• Founders scaling through the messy middle
• CFOs pushing for financial rigor
• Operators tired of growth theater
About the guest
Jennifer Yousem is the Founder and CEO of iHeartEBITDA, a fractional CFO, controller, and bookkeeping firm serving mid-market companies. After years leading finance inside large media organizations, she now helps founders and leadership teams turn messy numbers into clear growth decisions—without the BS.
Links & resources
• iHeartEBITDA: https://iheartibda.com
• Learn more about Stacie Sussman & RevUp Advisory: https://www.linkedin.com/in/staciesussman/
Connect with Stacie:
Book a free growth consult
LinkedIn
Website